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Google GEO Breakfasts – joint initiative of Globema and Google

By December 18, 2014December 23rd, 2014Google, Wydarzenia

Globema and Google Poland continue the series initiated earlier this year and recently organized three next Google GEO Innovation Breakfasts. The meetings on 15th and 22nd October were held in Warsaw, Poland and the meeting on 6th December took place in Prague, Czech Republic.

Google GEO Breakfasts is a series of meetings aimed at popularizing the world’s trends of leveraging solutions based on Google GEO products in various areas of the company.

Google GEO Breakfasts in Warsaw

Three-hour meetings were divided into two parts. The first half was dedicated to presenting and discussing global trends and directions in the location-intelligence & digital mapping industry. In the second part presenters from Globema & Google showcased specific solutions that support property selling & management.

Google GEO Breakfasts in Prague

The meeting in Prague was entirely dedicated to representatives of the finance & insurance market. During three-hour meeting participants learned about possibilities of applying mapping solutions in order to support sales, marketing, mobile workforce management. Vicinity analyses for planned and existing points of sales, mobile applications for existing and future clients, geomarketing analyses were one of many subjects discussed during the meeting. During the last three business breakfasts organized by Globema and Google were attended by ca. 50 participants from various enterprises and organizations.

Google GEO becoming widespread in Central and Eastern Europe

In 2014, Globema implemented solutions based on Google GEO (mostly Google Maps API ) in over 30 companies and institutions across CEE. Applications are being used for geomarketing, mobile workforce management, inventory management, promotion and sales.

Colliers Case Study Google GEO products offered by Globema